Around 66% of marketers believe that digital marketing is the best medium to gain prosperity. To help your brand establish a digital presence and run powerful, profitable campaigns, you need to know two things: what digital marketing is and the important frameworks to make your brand stand out.
Any marketer using an electronic device to publish and generate a mass message for the brand's audience is working in the field of digital marketing. They get to track the effectiveness of the message along with monitoring its performance in real-time that directly influences the customer journey.
Through different forms of content, a marketer creates avenues for a business: infographics, paid ads, blogs, website content, or press releases. However, there are many forms of marketing to work on.
If you ponder on the significance and scope of digital marketing services, you will find many incredible statistics. Around 63% of businesses have doubled their investment in digital marketing in the year 2021. Not only this, around 1.66 billion people shop online every year, as per the Statistical report.
To make your digital marketing successful, you need to create a successful marketing strategy. It's a long-term plan based on your company's goals, ways to generate the targets, and the resources needed. It has a timeline and certain parameters to gauge its effectiveness. Hence, to make the digital marketing strategy works, you need to follow the below-mentioned 14 proven tips.
Let's get on with our checklist backed with interesting statistics.
Search Engine Optimization, abbreviated as SEO, is one branch of digital marketing. It helps to ensure organic traffic, lead generation, and organic reach on the search engine. Google shares almost 85% of the search engine and is the most crowded platform.
Every search engine has some algorithms to help visitors locate the information they are looking for. You need to stay updated with the changing policies and strategies; let's say if you are actively involved with Google, you need to know how it works and operates to plan your organic marketing.
Google search algorithms use more than 200 factors to bring a website to the top ranks. Not only this, the first five organic results are received to generate 67.6% of all clicks.
To optimize your email marketing campaign, you need first to segment the audience. You need to understand how important personalization is in the world of marketing. Customers wanted to be heard. They want the marketers and brands to understand their pain points and to only address that instead of promotional content.
According to MailChimp, there is a higher expectancy of 14% for emails with segmented content to get a response. Secondly, such emails get a 4% decrease in abuse reports. The best part is the accelerating click-through rate which is around 100.95%. Hence, segment your audience and target their needs through personalized content. Moreover, in the UAE, brands generate 4x times faster growth through a strategic email marketing strategy.
Influencer marketing is one of the best marketing strategies. The industry is predicted to go beyond $16.4B in 2022. So, why so much chaos? Due to the increasing popularity of short video formats, influencers are leveraging the rising trends and connecting with the audience more effectively.
They interact with them on a day-to-day basis and come up with exciting ideas to lure and engage the viewers. Due to the outbreak of COVID-19, people are more involved on platforms like TikTok, YouTube, and Facebook. Check out the global market size of influencer marketing below:
Affiliate marketing is a popular side hustle where people partner with brands to create affiliate links to bring in more business. The global market is expected to be worth $12 billion in the coming year. It can be an effective way for brands to invite more people who would be sharing information about the services and products and helping to generate increased leads.
You can show your ads to the right people at the right time through online advertising. It increases their interest and your chances of closing a good deal. You can track the performance and even choose the desired platform to publish. Ad targeting and retargeting boost the likelihood of increasing lead generation.
It makes your content appear in front of a prospect. Secondly, you can control your costs. There is no bracket; you can set your limits for the amount you are interested in spending every month. In UAE, ad spending in Digital Advertising is projected to reach 947.40$ in 2022.
Statista Report: Digital Advertising - United Arab Emirates
Podcast marketing implies selling and promoting services and products through audio and video content. It helps build the authority of the brand and lets you connect with the audience. Podcasts have a wide base of listeners and ensure to generate a niche targeted audience. It enhances better page rankings and brings a community of interested people closer.
Social media entertains a solid chunk of the world's population. It not only provides an avenue for brands to surface but ensures a long-lasting revenue stream as well. Twitter, Facebook, Reddit, and TikTok are some of the leading names having billions of active user bases.
To prosper in social media marketing, you need to carry out in-depth research about the market and its people. One social strategy is to utilize social listening. Connect with them and post interactive content to keep your audience fully involved. That's what every digital marketer suggests.
Content is the most important wing of digital marketing. It's the core of every other branch, whether SEO or social media. You need to first go through the search engine algorithms to check how to plan and format your content. Currently, both long and short forms of content are being used. Marketers are creating interesting reels for social platforms and infographics for websites.
Visuals are far better than static text. The content in motion tends to reside in the minds of the audience faster and more efficiently than the plain text. So, go for creating video content for your brand. Come up with interesting shorter video ideas be vlogs or reels that are more snackable content. Apart from this, animated videos or a simple slider work well too to engage the viewers.
You should recognize your loyal customers. Through referral programs and customer loyalty programs, you can offer incentives in the form of exciting discounts and promo codes. It boosts your sales and keeps your clients closest to the brand. The more people to reach out the massive your clientele will be. Target festivities seasons to stay more involved in the life of your people.
Facebook ads help brands break through the barriers and efficiently connect with the target audience. There are billions of small and medium-scale businesses currently involved in selling and exporting their services and goods and utilizing the power of Facebook ads. These ads have integrated built-in tools and analytics to provide real-time monitoring.
Around 70% of businesses find SMS marketing to be an effective tool to engage the audience. It provides a closer medium to showcase the latest updates and information about your brand and its services. The biggest advantage is that it's cost-effective and increases engagement.
Creating engaging content and not focusing on the call to action is a serious sign of trouble and fiasco. No matter what you post, you need to first list down some strategically created calls to action and then index them in your content, picking the right place to position them. Your CTA provides a door for costumes to reach out to the services you offer.
As much as following newer marketing tactics is necessary, evaluating and monitoring your performance is also a crucial move. You need to stay involved in checking out and gathering the insights to take necessary measures to improvise and optimize your brand’s performance.
Whether you contact the top digital marketing agencies in UAE or an individual marketer, it's important to know the digital grounds and how things work. We at ConnectIn Digital bring you closer to a team of competent marketers who stay involved in guiding and assisting brands in reaching the heights of success.