Even if you focus on a local market, relying solely on traditional promotion methods is not ideal. Regardless of your market size, prioritizing digital real estate marketing is a cost-effective and high-growth approach.
1. Boost Visibility on Google
Establishing a Google presence is crucial for attracting potential clients. Start by buying a domain, setting up a website using user-friendly platforms like Wix or WordPress, and adding your site to Google My Business for increased local visibility. you can also check other options with extra services such as Hubspot.
2. Leverage Social Media
Choose the right social media platforms based on your target audience. Focus on platforms like Pinterest, Instagram, and Reddit. Pinterest is ideal for visual content, Instagram has a large user base with various features, and Reddit, although challenging for direct promotion, can be valuable for lead generation through community engagement.
3. Demonstrate Expertise with Local Content
Create content around your local real estate market to showcase your expertise. Consider starting a blog, writing guides, or making social media posts about nearby places of interest. make your content personalized to prospects using on-point properties to display the right information that targets pain points and meets their needs
4. Enhance Listings with Property Walkthrough Videos
Property walkthrough videos significantly improve listing engagement. Utilize budget-friendly cameras like Sony ZV1 or Panasonic Lumix FZ80 to create compelling videos showcasing properties. you could also use AI tools that would enhance your visual accuracy such as mid-journey.
5. Build Social Proof with Testimonials
Customer testimonials are essential for building trust. Encourage clients to leave reviews on platforms like Google, include the best testimonials on your website, and explore other review sites like Yelp. why not, you can even go further and make videos about them.
6. Establish an Email List
Create an email list to stay in touch with prospects. Use tools like Mailchimp for efficient email management, sending newsletters, listing updates, and gathering client feedback. for a better automated personalized experience, you should check Hubspot's automation and email tools. they are used by many global companies and agencies due to their effectiveness.
7. Utilize YouTube for Marketing
Start a YouTube channel to reach a broader audience. Post neighborhood tours, realtor profile videos, educational content, and property walkthroughs to engage potential clients.