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Low-Cost Real Estate Marketing Ideas to boost Your Lead Generation

  • 15 Nov 2023

Even if you focus on a local market, relying solely on traditional promotion methods is not ideal. Regardless of your market size, prioritizing digital real estate marketing is a cost-effective and high-growth approach.

 


 

1 - Boost Visibility on Google

Establishing a Google presence is crucial for attracting potential clients. Start by buying a domain, setting up a website using user-friendly platforms like Wix or WordPress, and adding your site to Google My Business for increased local visibility. you can also check other options with extra services such as HubSpot. This is a very ideal platform to help you with the highly competitive real estate market in the Middle East. then build from the main resources and tools to generate more leads on your website with the addition of a well-made SEO strategy. Consider using HubSpot SEO tool for that as it is almost and all in platform. It is worth knowing that:

  • 93% of consumers in the US use local search to find businesses.
  • Google has 92.04% of the global market share.
  • Google’s ranking system comprises more than 200 ranking factors.

2 - Leverage Social Media

Choose the right social media platforms based on your target audience. Focus on platforms like Pinterest, Instagram, and Reddit. Pinterest is ideal for visual content, Instagram has a large user base with various features, and Reddit, although challenging for direct promotion, can be valuable for lead generation through community engagement. Also, consider WhatsApp and snapshot groups as they are widely used in the Middle East. You can use them to generate more organic traffic towards a specific landing page or a website.

 

3 - Demonstrate Expertise with Local Content

Create content around your local real estate market to showcase your expertise. Consider starting a blog, writing guides, or making social media posts about nearby places of interest. make your content personalized to prospects using on-point properties to display the right information that targets pain points and meets their needs. Consider doing partnerships with agencies; designers, and decorations agencies to showcase that you have a good variety that matches everyone's or at least most of the prospect's tastes.

 

4 - Enhance Listings with Property Walkthrough Videos

Property walkthrough videos significantly improve listing engagement. Utilize budget-friendly cameras like Sony ZV1 or Panasonic Lumix FZ80 to create compelling videos showcasing properties. you could also use AI tools that would enhance your visual accuracy such as mid-journey.

 

5 - Build Social Proof with Testimonials

Customer testimonials are essential for building trust. Encourage clients to leave reviews on platforms like Google, include the best testimonials on your website, and explore other review sites like Yelp. why not, you can even go further and make videos about them. Also, 72% of the customers say that they rely on testimonials to trust a business or not.  a While you are gathering testimonials, try to be consistent by providing them via various ethnic groups as the Middle East is a cosmopolitan region.

 

6 - Establish an Email List

Create an email list to stay in touch with prospects. Use tools like Mailchimp for efficient email management, sending newsletters, listing updates, and gathering client feedback. for a better automated personalized experience, you should check HubSpot's automation and email tools. they are used by many global companies and agencies due to their effectiveness.  Never be general with your prospects, so try to be specific by using the right information that you gathered from forms, properties, list segmentations, and workflows to provide the right content to the right people. You don't want to be the real estate agency that shows videos about low-quality flats to high-end customers in the middle east or vice versa.

 

7 - Utilize YouTube for Marketing

Start a YouTube channel to reach a broader audience. Post neighborhood tours, realtor profile videos, educational content, and property walkthroughs to engage potential clients. Try to link the design and the advantages of your real estate to the personalities of your prospects by showcasing how your housing is the answer for their preferences and pain-points.

 

Conclusion

 

The abovementioned ideas can be a really helpful way to have a better performance. However, in such a competitive field, we all know that you need more than this. this is why you should look up some platforms that will help you generate more income effectively and automate you r procedures. An example of this is platforms such as HubSpot, which is a platform that aims at doing most of the work in one place. If you are interested in knowing more, contact leading HubSpot onboarding agencies such as ConnectInDigital for a first FREE session in which you will witness why most of the meaning businesses are not missing out on HubSpot.