What is social media marketing, is it a bane, a burden or a potential boon? Let's find out. 

Over the past decade, social media has become a primary channel for digital marketing with Facebook, Instagram, LinkedIn, and Twitter being the top platforms. According to Kepios' report, nearly 4.48 billion social media users are there around the globe equating to 59% of the total global population. 

Apart from this, around 68% of marketers's brands work with influencers on social media and produce content to promote services. 

Overwhelming, right?

So, why so much chaos and what are the reasons that drive marketers and people towards it? How important and essential social media marketing is for companies, especially for small and medium-sized businesses? Stick through the blog and discover some valuable insights into how beneficial and advantageous social media marketing is at present for brands. 

What is social media marketing?

It is the use of social media platforms and websites to present and promote a service or product. The aim is to increase brand awareness, generate leads and accelerate conversions thereby building up a sales funnel. 

1. The Result-Oriented Ways Social Media Marketing Help Businesses

According to statistics, over 73% of marketers have endorsed social media to have helped them with their marketing goals and campaigns. Social media, undoubtedly, has uncountable benefits. It depends on how you plan your strategy. If are willing to reap advantages by working with major social media marketing companies, make sure to create a strategy to drive the following outcomes. 

1.1  In Depth Market Insight

Social media helps to gain in-depth market research. It helps to better understand the market and to explore ways to penetrate effectively. You get a competitive edge and engage with the audience more interactively and proactively. 

Additionally, through social listening, marketers get to understand the buyer's persona and the pain points, which helps marketers create a more targeted strategy and result-driven campaigns.  

1.2 Enhanced Brand Awareness

Apart from letting you understand the market, social media marketing helps in enhancing awareness. It tells the audience how you are and what your business provides. It bridges the gap between the brand and its audience. 

When nearly half of the global population is connected on social platforms, putting forward your business will automatically boost its reach and spread awareness. 

1.3 Increased Inbound Traffic

Social media platforms provide a rich space for marketers to generate inbound traffic. With engaging content businesses reach out to their audience, connect with them and eventually persuade them to navigate to their websites or place orders directly on the platforms. 

The biggest advantage it offers to social media marketing agencies is the opportunity to segment your audience. You get to learn about how diverse your customers are and what different preferences you have to cater to. It boosts your overall lead generation. 

1.4   Better Customer Satisfaction

With the rise of AI bots- Chatbots and many integrated tools, it's simpler to keep the audience involved and to offer efficient customer care. Marketers have now found a window to connect more with the customers’ needs. It is easier to gain insights and to evaluate services to provide such standards and quality that can keep the clients fully satisfied. 

1.5  Targeted Performance Evaluation 

Social media platforms have built-in automation and evaluation tools that provide real-time analysis and metrics. You can track the campaign performance and generate targeted results. Most importantly, you get to see the impressions, comments and how many people share your posts. In short, a comprehensive report about the engagements. 

1.6  Better Market Penetration

Statistics reveal that over 71% of people have bought products they saw on social media platforms. When you have an avenue that is rich with demographics, why not go for it? Social media gives you a door to connect to your audience and help them understand how your services can be beneficial and valuable. 

The best thing about SMM is that it triggers emotions and helps place the brand in the minds of the audience. You keep a friendly, empathetic and informational tone and voice that resonate with the everyday problems of the people.  

1.7  Higher Returns 

You get to generate higher returns on investments as social platforms provide you with a plethora of information and massive amounts of data. Being a marketer you know that data is the first thing to streamline processes, create campaigns, predict growth and make improvements. So, the more data you have about your business, its market and people the higher you tend to generate revenues. 

1.8 Accelerated Organic Reach 

Social media is one of the most cost-effective marketing channels. However, it depends on how effective your strategy is. You can create different types of content including podcasts, reels, GIFs, carousel and single-image posts. There are uncountable ways to engage and interact with your audience. Connect to your brand's everyday life through Facebook and Instagram stories, share your insights and create an unbreakable bond. You may not have to go for massive investments to accelerate organic reach. 

Conclusion

A killer social media strategy is what you need to power through the highly competitive markets. Leverage from top trends and keep an eye out on how your competitors are performing. ConnectIn is a promising social media marketing agency that offers result-oriented lead generation to help brands accelerate and grow.