The Middle East is home to cultural diversity, with 19% Emirati, 23% Iranian, 50% South Asian, and a predominant percentage of people belonging to many different cultures. Doing business at such a place comes with perks and challenges.
At present, every single digital marketing wing, whether it's social media or search engine optimization, is booming. Establishing a business forefront never overshadows the enormous perks of having a digital presence. And with that comes the hustle of choosing the best SEO company in the Middle East.
With too many options, what are those crucial aspects, and how business owners should evaluate their needs to make the right decision? We'll be covering everything you want to learn about identifying your business's SEO needs and tips to pick the best SEO agency.
Due to the high internet penetration in the Middle East market, companies are investing in both organic reach and paid marketing. In 2020, internet ad spending in the MENA region crossed around 4.4 billion U.S dollars and is expected to go beyond 7.9 billion by 2024. To be able to streamline your marketing operations, you need to evaluate your business needs. The more you know your business, the better you can evaluate your options. So, let's begin the guide.
Social media platforms like LinkedIn and Facebook do help business owners find agencies and freelancers who offer SEO services in the Middle East. You can set filters in LinkedIn, select your region and categories and start hunting from there. There is a whole new world to connect with not only firms but also with its people.
Local search results are the best option. What happens is, you get results from companies who are physically located near you or operate in your region. These companies are most suited as they are well aware of the market and its consumers. They practice region-specific trends and ensure a greater organic penetration into the market.
Once you have successfully shortlisted your companies, how will you pick the best from them? What criteria can define which one is most suited to your needs and goals? Here is a list of aspects you must check in your candidates:
Before anything else, experience matters the most. It's not only about the years spent in the industry serving but the diversity of projects and the challenges the company has encountered and overcome. It gives an idea about their learning and shrewdness. You surely would not want to work with somebody who knows nothing and just merely experiment on your budget with your brand.
Get real metrics of the company. Ask them to share their SEO reports and their KPIs. Why you should go with them and not with others? What is different and unique about their services? You should be clear about who you are signing in with. Do they have the abilities and capabilities to generate the outcomes you expect or not? All these aspects are crucial to evaluate.
Now that you have checked their portfolio and experience, it's time to evaluate their communication skills. See how empathetic they are and if you are able to communicate your ideas and plans with them or not. There should be a level of comfort and openness to adding clarity in the project.
Usually, companies offer custom SEO plans suiting to the client’s need. So, must get a complete understanding of how things will proceed. Ask them to create different milestones. For each milestone, you must state your desired outcomes and expectations. It's good if you keep everything transparent related to the budgeting plan as well. You must know how many resources they’ll appoint for your targets and the number of efforts with initial and monthly investments needed.
Never forget to first give them time to snoop into your business and let them create a proposal with strategies they will be executing. You should know how confident they are and if the ideas they are about to implement have the strength to succeed or not. Even if you hire a professional firm, it's always good to stay involved.
Search engine optimization, if done right, has greater potential than paid marketing. Though it's a long-term process with the lead generated within the first 6 to 8 months, the efforts are worth every penny invested. Get in touch with a promising SEO agency in the Middle East, ConnectIn Digital, and enjoy the most reliable SEO services offered at market-competitive rates.