SEO has many success factors. But, which ones are the most important? Keep reading because we will guide you properly with 10 different success factors which can help you rank your website higher in search engines.
Around 90% of all internet searches are done on Google. And that's why websites need to rank higher on this search engine giant. However, putting a website or a blog on top of SERP isn't easy.
Since 53% of all organic traffic comes from searches, it's imperative to stand out on the SERP. So, let's find all the SEO success factors you need to know in 2022.
1 - What Is Search Ranking?
Search engine ranking, or simply search ranking, is how high a website's URL is placed on SERPs (search engine result page). The science behind this is simple when a user searches for something on Google, the search engine shows them the most relevant results.
Moreover, around 5.7% of pages can score top SEO rankings on the first 10 results on Google in a year. These results are determined by a few things, such as:
- Keywords used, density, placement, etc.
- Content's informative value
- On-page SEO tactics
- Website's domain authority
While there are surely more, these are some of the main search engine ranking factors.
2 - What Are The Most Important SEO Ranking Factors?
The most important ranking factors can be divided into various categories. But, to keep it simple, let's just talk about the 10 main factors every SEO expert should follow:
2.1. Domain Factors
The domain aspects are the top SEO success factors. So, how exactly does a crawler do it? With these two essential domain factors:
- Website Age
- The appearance of Keywords in the domain
The biggest feature of any ranked website is its age. Any website existing for 10 years or longer naturally has a strong backlink profile. However, any new website without spam for more than a year can yield the same results.
Next comes the keyword appearance and density which are just as important. However, it's not just about content. These could be keywords used in URLs, alt titles, image titles, etc. So, keyword placement is a particularly important domain factor.
2.2. Page-Level Factors
Page-level factors are another important factor in SEO success. However, it's important to understand that page-level factors include a few things, such as:
1.2.1. Keywords in Meta Title & Description
Meta descriptions are important, and around 43% of users click on search results based on an attractive snippet. And titles that use around 6-13 words see the most clicks. So, meta titles and descriptions need to feature keywords.
1.2.2. Content Length and Quality
Experts suggest that content should be around 2100-2400 words to make an impact. However, on all ranked pages, the average is around 1416-words in 2022. So, make sure your content is at least 1200 words.
1.2.3. Page Speed
Page speed determines the overall user experience on a website. Simply because around 37% of visitors leave a website if it takes more than five seconds to load.
1.2.4 External & Internal Links
Around 94% of content on the internet has no external links. Therefore, it's important to build internal and external links.
2.3. Site Level Factors
The third most important SEO fundamental is site-level factors, which include:
- Website Architecture
- Domain score
- Security
- Responsiveness
Logically-planned website architecture is important. Therefore, when a crawler surfs your website, it knows it'll be easier for users to explore. The overall domain score depends on your website's backlinks and spam index.
So, increase the backlinks, get rid of spam and remove orphaned pages to push this score higher. Thus, one of the leading SEO agencies in the UAE suggests using security factors like SSL availability or DDOS attack mitigation is important for a website to rank higher.
And finally, a responsive website is ideal for all SEO factors, particularly site-level factors.
2.4. Backlink Factors
Backlink factors also dictate how well a website rank in SERP, such as:
- Authority of Linking Page: Besides one's domain, the authority of the backlinked page counts just as much. Hence, acquiring backlinks from websites with high DA scores is important.
- Use of Anchor Text: Anchor text is the type that uses backlinks/hyperlinks. Therefore, the more of those you have, the better it will be for your domain.
- Guest Posts: Guest posting is one of the key factors, and that's why you should guest post on other domains and allow others to do it on yours.
2.5. User Interaction
User interaction is important, and for that, it's important to understand a few things, like:
- RankBrain
- Bounce Rate
- Organic CTR for keywords
RankBrain is Google's AI algorithm, the third-most important ranking factor. Then, you need to analyze the bounce rates and work to decrease them. Finally, use the right keywords to ensure organic CTR (click-through rates).
2.6. Special Algorithm Rules Factors
Special algorithm rules are the 6th most important SEO success factor on our list, and they include:
- Query Check: Query check and diversity is a necessity.
- Featured Snippets: Featured snippets are necessary to bring in organic traffic.
- Geo-Targeting: location-based searches bring in the most results, and that's why geo-targeting is important.
2.7. Brand Signals Factors
Brand signals are a strong aspect of any SEO strategy's success. Therefore, using these two factors is necessary:
- Brand Name Anchor Text
- Brand + Keyword Searches
Brand name and anchor text decide how many backlinks you can acquire. Plus, it's your primary keyword so treat it accordingly.
2.8. On-Site Webspam Factors
On-site Webspam factors do a lot of harm, and you should eliminate them. So, the two most important factors to avoid are:
- Hacked Website, or any hacking factors, will remove your website from the search results.
- An unnatural Influx of Links will cause a lot of trouble for the crawler to get around. So, you should get rid of them too.
Thus, you must avoid these on-site Webspam factors.
2.9. Off-Site Webspam Factors
Google's off-site Webspam algorithm also dictates how your content ranks on SERP. Which include:
- Knowledge Graph Cards with spam links or anything that falls into Blackhat SEO techniques
- Aggregate Rating is the rating your website gets from featuring spammed links across the internet—not on your domain.
- These are two off-site techniques that one must avoid too.
2.10. Rich Snippet Features
Rich snippet features include a small glimpse into the meta description and other elements like ratings, reviews, and sometimes even images.
So, focusing on building these things can surely help your case for SEO success.
Wrap Up
These are the ten factors that make a round table of top SEO success factors. Therefore, optimizing a website and content according to these SEO algorithms. These are the top factors that we consider when creating an SEO strategy. Our priority is a result-driven approach and a guarantee of higher ranks in SERP.
