SEO has many success factors. But, which ones are the most important? Keep reading because we will guide you properly with 10 different success factors which can help you rank your website higher in search engines.
Around 90% of all internet searches are done on Google. And that's why websites need to rank higher on this search engine giant. However, putting a website or a blog on top of SERP isn't easy.
Since 53% of all organic traffic comes from searches, it's imperative to stand out on the SERP. So, let's find all the SEO success factors you need to know in 2022.
Search engine ranking, or simply search ranking, is how high a website's URL is placed on SERPs (search engine result page). The science behind this is simple when a user searches for something on Google, the search engine shows them the most relevant results.
Moreover, around 5.7% of pages can score top SEO rankings on the first 10 results on Google in a year. These results are determined by a few things, such as:
While there are surely more, these are some of the main search engine ranking factors.
The most important ranking factors can be divided into various categories. But, to keep it simple, let's just talk about the 10 main factors every SEO expert should follow:
The domain aspects are the top SEO success factors. So, how exactly does a crawler do it? With these two essential domain factors:
The biggest feature of any ranked website is its age. Any website existing for 10 years or longer naturally has a strong backlink profile. However, any new website without spam for more than a year can yield the same results.
Next comes the keyword appearance and density which are just as important. However, it's not just about content. These could be keywords used in URLs, alt titles, image titles, etc. So, keyword placement is a particularly important domain factor.
Page-level factors are another important factor in SEO success. However, it's important to understand that page-level factors include a few things, such as:
Meta descriptions are important, and around 43% of users click on search results based on an attractive snippet. And titles that use around 6-13 words see the most clicks. So, meta titles and descriptions need to feature keywords.
Experts suggest that content should be around 2100-2400 words to make an impact. However, on all ranked pages, the average is around 1416-words in 2022. So, make sure your content is at least 1200 words.
Page speed determines the overall user experience on a website. Simply because around 37% of visitors leave a website if it takes more than five seconds to load.
Around 94% of content on the internet has no external links. Therefore, it's important to build internal and external links.
The third most important SEO fundamental is site-level factors, which include:
Logically-planned website architecture is important. Therefore, when a crawler surfs your website, it knows it'll be easier for users to explore. The overall domain score depends on your website's backlinks and spam index.
So, increase the backlinks, get rid of spam and remove orphaned pages to push this score higher. Thus, one of the leading SEO agencies in the UAE suggests using security factors like SSL availability or DDOS attack mitigation is important for a website to rank higher.
And finally, a responsive website is ideal for all SEO factors, particularly site-level factors.
Backlink factors also dictate how well a website rank in SERP, such as:
User interaction is important, and for that, it's important to understand a few things, like:
RankBrain is Google's AI algorithm, the third-most important ranking factor. Then, you need to analyze the bounce rates and work to decrease them. Finally, use the right keywords to ensure organic CTR (click-through rates).
Special algorithm rules are the 6th most important SEO success factor on our list, and they include:
Brand signals are a strong aspect of any SEO strategy's success. Therefore, using these two factors is necessary:
Brand name and anchor text decide how many backlinks you can acquire. Plus, it's your primary keyword so treat it accordingly.
On-site Webspam factors do a lot of harm, and you should eliminate them. So, the two most important factors to avoid are:
Thus, you must avoid these on-site Webspam factors.
Google's off-site Webspam algorithm also dictates how your content ranks on SERP. Which include:
Rich snippet features include a small glimpse into the meta description and other elements like ratings, reviews, and sometimes even images.
So, focusing on building these things can surely help your case for SEO success.
These are the ten factors that make a round table of top SEO success factors. Therefore, optimizing a website and content according to these SEO algorithms. These are the top factors that we consider when creating an SEO strategy. Our priority is a result-driven approach and a guarantee of higher ranks in SERP.