If you have a business and you are looking for ways to increase sales, then a digital marketing strategy is an excellent way to do it. It offers marketers many benefits over traditional forms of advertising such as print or TV as it allows for targeting customers based on location and other factors such as age and gender. In addition to this, research has shown that people are now spending more time than ever online, so they are also spending more money as well. In fact, someone predicted in 2015 that by 2020 there would be an increase in UAE’s online retail sales from $3 billion to $21.6 billion.

Source: Statista


What is Digital Marketing Strategy?


Digital marketing strategy is a subset of all marketing. It is the use of the internet and other digital channels to promote products and services. 

Digital marketing helps you reach your customers directly through various channels such as search engine optimization (SEO), and social media posts/ads without having them go through traditional advertising methods such as TV commercials or radio ads which may not be effective in reaching your target audience at all times due to limited exposure within their daily lives.


Digital Marketing Offers Businesses a More Targeted Way of Promoting Their Product


Digital marketing offers business owners more effective ways to promote their goods, allowing them to reach the right people at the right time.


  1. Targeted Marketing 

In this approach, marketers use information about their customers to create more relevant advertising messages. For example, if you know that your customer is interested in buying new shoes from Nike then you could send them an email message with an offer for a discount on their next purchase or even just let them know about upcoming sales events at local stores.


  1. Targeted Advertising

A traditional form of online advertising consists of sending ads directly to individuals who have shown interest in your brand before, without any further interaction from them (e.g., visiting websites). Well, this method allows businesses to increase sales while also reaching out directly into specific niches within their target audience base instead of just relying on general demographic groups as was previously possible due primarily to lack-of-specificity or non-targeting factors such as age group demographics, etc.


5 Reasons Why Digital Marketing is Important for Businesses in UAE?


Digital marketing is a powerful tool to reach your target audience and build brand awareness. It helps you engage with your customers on various platforms and helps you to increase website traffic and drive leads through search engine optimization efforts. Below we mentioned 5 reasons why digital marketing is important for businesses:

  • Better Conversion Rates
  • Enhanced Exposure
  • Improved Brand Loyalty
  • More Opportunities to Convert
  • Higher Engagement Rate


  1. 01 - Better Conversion Rates

Conversion rates are the percentage of people who take an action after seeing your ad or landing page. For example, if you have a conversion rate of 1%, it means that one out of every 100 visitors to your website will complete the purchase process. The more conversions you get on your site, the higher your profit margin will be and therefore better marketing can only help you in this regard.

If there is one thing we all know about customers' behavior patterns, it's that they're not going to buy something unless they think it's worth their time and money, which means that conversion rates should always be considered when setting up an online business strategy and also when planning any other kind of marketing campaign.


02 - Enhanced Exposure

Digital marketing is the best way to reach your target audience. More people are using the internet and social media than ever before, so businesses that use digital marketing are more likely to reach their target audience.

Digital marketing is cheaper than traditional advertising, which means you can get more exposure for less money!


  1. 03 - Improved Brand Loyalty

Brand loyalty is important for businesses because it helps them to build a relationship with their customers. It can also help them to understand their customers better and keep in contact with them, which helps them provide better customer service. In this scenario, digital marketing plays a major role whether to improve brand loyalty or building an active engagement with customers.


  1. 04 - More Opportunities to Convert

Your customers will be more likely to convert. Digital marketing allows you to reach the right audience, with the right message and provide a better experience than traditional methods. 

You can also engage them further with social media platforms like Facebook or Twitter that allow you to interact directly with your followers or customers in real-time. Customers are already used to receiving information through digital channels so it's easier for them to navigate through your website and make purchases without being overwhelmed by too many options at once.


  1. 05 - Higher Engagement Rate

Engagement rate is a metric that measures the number of people engaged with your content. The engagement rate is determined by how many people are sharing, commenting on, and linking to your content. It’s also important to note that this measurement only applies to those who have interacted with your brand in some way; it does not include passive viewers or those who just pass by without engaging.

The best way for businesses to increase their engagement rates is by creating quality content that resonates with their audience. If you create something that appeals specifically to someone else's interests or passions—whether it be through humor or personal experiences—you'll find yourself getting more comments than ever before!


Digital Marketing’s Advantages


When it comes to digital marketing, there are plenty of ways in which you can target your audience: by location, interest, or demographic information about them (age, etc.). You can also use the tools available to help you find the right audience for your business’s products or services.

For example, if you're selling beauty products online then one way that could help would be by targeting women aged between 25-45 years old who live within a certain radius of where they live now but once again this would depend on what kind of products are being sold!


  1. Cost Effective 

Digital marketing is more cost-effective than traditional forms of advertising. With this method, you don’t need expensive TV or radio ads because you can reach out directly through websites, blogs, or social media platforms like Facebook or Twitter; all at extremely low prices!


  1. Reach New Customers 

A digital strategy allows businesses such as restaurants, hotels, etc., access millions worldwide who may not even know about them yet! By creating targeted content based around specific topics related particularly to those keywords, potential consumers will find exactly what they need within seconds since people search for general information before deciding whether or not they want anything else from their website page.




A digital marketing strategy is a great way to get your business noticed in the UAE and the middle-east regions. It allows you to reach more customers than ever before.